Underwear Collection Launch Project

Where style meets comfort, creating a powerful launch that blends fashion in the new underwear collection

For this project, we launched a new men's underwear category, and I was responsible for overseeing the entire launch. I collaborated with the creator model Jay and Conor in LA to create image content and developed the website featuring the new underwear. I managed the entire campaign, including preparing ads, briefing agencies for content creation, and executing a newsletter and promotional actions to support the launch.