Amsterdam shooting

Embracing the Beach Lifestyle

Our goal was to capture the carefree beach vibe, excitement, and pure joy through our products. We wanted to ensure that the essence of sons of aloha—deeply rooted in the laid-back, sun-soaked beach lifestyle—shines through in everything we create.

Dare to Ride – Where Street Style Meets Freedom

With our slogan "Dare to", we’ve combined the bold energy of street style with the spirit of freedom. By incorporating skate and BMX culture, we’re creating a connection that speaks directly to our new target audience—those who live for adventure, self-expression, and the thrill of the ride.

Launching a bold fusion of beach vibes and urban street style through creative storytelling

I developed and launched the rebranding campaign for Fusion of Both Worlds – where beach vibes meet urban street. In collaboration with the creative photographer/videographer Timo Nieswandt, I crafted a compelling campaign that brought the brand’s vision to life. Together, we produced diverse content, including videos and images, to showcase the new identity.