New Product Launch Campaigns & Promotion

Crafting a unique brand experience through dynamic visuals and strategic collaboration

For this project, I was responsible for the promotion of our new backpack. I collaborated with various creative content creators to produce diverse materials, including videos and images. Additionally, I served as the main point of contact for the creators, handling approvals and coordinating agreements. Afterward, I worked closely with the Paid Social team to ensure the videos and images were properly set up and implemented.

While working with Mike Grandio, we agreed on creating short Reels, where I provided a general direction while allowing him creative freedom. One of these videos achieved over 17 million likes on his Instagram page.

Work with creative videographer Mike Grandio

Work with a 3D artist from Fiverr

I have worked on various projects with the 3D artist from Fiverr. For the AHI backpack, we also created a 3D video that showcases its waterproof feature, tailored to current trends, interests, and technological advancements.

Work with influencer/model Jay Savaria

I have collaborated multiple times with Jay from LA, working together on social media partnerships. The theme of the shoot was Day’n Night with AHI, where we captured the backpack in an urban look through both photography and video, highlighting its versatility from day to night.