I’m a Junior Brand Manager based in Munich and responsible for the rebranding of the brand sons of aloha

My story

After completing my Bachelor in Fashion and Design Management at the Academy of Fashion and Design in Munich, I started my career at sons of aloha as a Social Media and Content Creation Manager. Through dedication, creative ideas, and strategic thinking, I advanced to Junior Brand Manager and took on the responsibility for the rebranding and brand development.

Core competencies

• Brand Development & Rebranding: Developing and implementing brand strategies to create a strong, authentic brand identity

• Design & Product Development: Designing new products and collections in collaboration with the Creative Director

• Content Creation & Campaign Management: Planning and leading photoshoots, videos, and visual campaigns, with a focus on innovative and target-audience-oriented content

• Website & Digital Strategy: Conceptualizing, building, and optimizing modern, user-friendly websites as well as creating digital content.